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Public Relations and Davos 2019
The world is governed by objectives, coordination of their implementation and cohesive thinking. Events such as the World Economic Forum in Davos illustrate this, being best example. Problems contained in the meeting agenda will to a lesser or greater extent become a binding truth, but certainly show what those shaping our reality think. They allow to articulate problems which will focus attention of public opinion, lay premises on which to draw conclusions regarding legislation and offer possibility to shape communication based on real variables, going beyond the marketing speculative bubble.